Ayushmann Khurrana's Article 15 has turned out to be a winner at the box office. After enjoying a good opening week, the hard-hitting drama remained steady in its second week and has now crossed the Rs 50 crore mark at the ticket windows. The film raked in Rs 1.35 crore yesterday and now stands with the grand total of Rs 50.83 crore. Looking at the current scenario, we are expecting the film to end its theatrical around Rs 60 crore.
#Article15 crosses 50 cr mark... [Week 2] Fri 2.65 cr, Sat 4 cr, Sun 5.35 cr, Mon 2.02 cr, Tue 1.25 cr, Wed 1.35 cr [better than Tue]. Total: 50.83 cr. India biz.
taran adarsh (@taran_adarsh) July 11, 2019
Dairy cooperative Amul on Tuesday took to their social media page and posted a new advertisement in which the iconic Amul girl is seen standing next to a toon version of Ayushmann's cop avatar from the film, in front of a police jeep. "Faraq laayenge, Makhan khaayenge," read the punchline on the snapshot. The actor, as well as the film's director Anubhav Sinha, were touched by the gesture of the dairy brand, which has been famous for celebrating defining moments across various walks of life down the decades through its advertisements.
Sharing the image on Instagram Stories, Ayushmann wrote: "This is special." Anubhav Sinha shared that it was his dream to get an Amul caricature. "A secret dream fulfilled. Thanks Amul," he wrote on Instagram. "Article 15" , which also features Isha Talwar, Sayani Gupta, Kumud Mishra and Manoj Pahwa, aims to remind people about how Article 15 of the Constitution --- which prohibits discrimination on grounds of religion, race, caste, sex or place of birth -- is constantly violated by society. Anyway, have you liked the film? Tweet to us @bollywood_life.
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